The ASAP Alliance Excellence Awards are the alliance management community's most prestigious honor and the world's only awards celebrating advancements in the increasingly critical practice of executing strategic alliances. The Alliance Excellence Awards acknowledge major corporations, mid-sized enterprises, start-ups and public-private initiatives alike across a diverse array of industries.
Past Alliance Excellence Award winners have been measured by a variety of end results — revenue increase, new market segment penetration, product/service/technology enhancement, social impact, advancement of the profession, etc. — that have positively impacted many facets of business, including (but not limited to) marketing, sales, R&D/joint product development, regulatory affairs, strategic sourcing and services, and the channel.